Our Process


Online success doesn’t happen overnight. Success is the result of the careful execution of a methodology or process. Our web design methodology is based on 20+ years of experience. Our method has evolved over time, to make the process more focused while allowing the ability to remain flexible.

Here is our basic approach; when we estimate a project we try to get a good understanding of the project requirements and then estimate the number of hours required for the primary tasks required for each specific client.

Analysis: We begin by listening, making sure that we understand the challenges and opportunities, audience, industry, brand, business and the websites goals.

Mapping: Developing a strategy to reach the target audiences and drive conversions. Budget, schedule, team, sitemaps and wireframes.

Conception: Integrating your brand and messaging. Design for all graphics and page layouts, may also include a separate design for mobile browsers or apps.

Development: Hosting and database configuration, application design and programming, testing, testing and more testing, technical project management. Integrate SEO, plugins and third-party apps.

Launch: Launch, re-test, documentation, and user training on CMS (content management system)..

Maintenance and Marketing: Post-launch – determine a maintenance plan. A consistent and frequent marketing strategy should be an important part of any business website. This can include social media marketing, on and off-page SEO, search engine marketing (SEO), content marketing, email marketing and site analytic reports.

*Important to note: All of these tasks require Project Management time. A project without a decent Project Manager is doomed to fail. The Project Manager is the primary point of contact with the client and our internal team. We have found that between 15% to 30% of a project budget and time ends up being project management hours.

Signature Web Design is not a develop-and-run web design firm. We know that crafting the perfect website takes time and a lot of effort. Whether you require a start-up website design for your new business and you don’t know where to start or you want to take your existing web design to a new level, we can help! We can offer you guidance with all of your website needs, create a custom web application you need developed, a Facebook business page that you need created, or if your current website needs a little TLC, we are here to support you all along the way. Our goal is to put you in control of your website and get you where you want to be!

Signature Web Design will work with you to understand your needs, wants, goals and vision to create a website that best represents you. Call us today at (303)883-8234 or visit our contact us page to send us an email.